FREELANCE MARKETING CONSULTANT / DIGITAL MARKETER / GRAPHIC DESIGNER (2008- Present)
JAMIE LYNN CREATIVE: Design branded marketing materials for print, web and social.
- Design digital and printed sales materials for new product launches: dealer newsletters, sell sheets, social media memes, digital banners, promotional flyers, posters, brochures, product displays, ads and in store items.
- Build and design websites.
- Create social media content.
- Redesigned most comprehensive and informative printed price list catalog containing all products resulting in a 21% increase in sales.
- Increased engagement and analyzed metrics on social media posts through creative design of assets.
CLIENTS: SCUBAPRO, Dive Right in Scuba, Lancaster Scuba, The Swim Advantage, Guy Harvey Ocean Foundation, Beneath The Waves, Concept Source, Shark Angels.
EXECUTIVE DIRECTOR/GRAPHIC DESIGNER (April 2007 – Present)
SHARK ANGELS: Creation and development of global non-profit organization dedicated to protecting sharks. Oversee direction of non-profit by developing and planning long and short-term programs, developing budgets, implement marketing and fundraising campaigns to engage new & long-time supporters.
- Created volunteer programs offering opportunities for kids and adults to protect sharks.
- Implemented a worldwide fundraising and educational Shark Adoption program that is highly successful.
- Developed the content, UX, and design for the website that increased engagement, volunteers, subscribers & donors.
- Continuously add new content to website making sure SEO is applied to each article and new page.
- Product development and management for e-commerce store and trade shows.
- Created digital assets for each social channel highlighting programs and fundraising campaigns.
SOCIAL MEDIA MANAGER (May 2016 – October 2016)
SOLMAR V LIVEABOARD: Developed and produced content effectively driving brand awareness, engagement and bookings for luxury scuba diving adventures.
- Increased Instagram, Blog and Facebook engagement by 75% within the first 60 days of employment.
- Created branded assets and witty content for posting resulting in a 30% increase in bookings.
- Redesigned templates, wrote content and sent out email newsletters to past and potential clients.
- Continuously monitored channels providing feedback to clients.
- Analyzed metrics and tweaked strategies upon reviewing reports.
OUTREACH FIELD CONSULTANT (October 2009 – January 2019, New York, NY)
PEW ENVIRONMENT GROUP: Created support and awareness of overfishing, biofuels, greenhouse gases and water as a resource by building strategic relationships with key stakeholders, grass tops and local grassroots community groups, NGO’s and business leaders.
- Lobbied members of Congress to implement new fishery laws.
- Recruited over 500 business leaders and partners that had key emphasis on environmental change.
- Planned and presented at events such as the Port Jefferson Green Fest, Back to the Beach Festival in Staten Island, Kingsborough Community College and the NY Aquarium in Brooklyn, Go Green Expo & Earth Day Times Square in Manhattan, Clearwater Festival in Beacon, NY.
- Sent out action alerts and social media campaigns such as the GREENER Biofuels Act, the Coastal Jobs Creation Act and the Global Conservation Bill for people to take appropriate action.
- Generated support by placing opinion editorials and letters to the editor highlighted new bills to Congress.
ART DIRECTOR/SENIOR GRAPHIC DESIGNER (June 1998 – October 2008, New York City)
DOREMUS, DESOLA GROUP, KANTERGRAPHICS, STAN ADLER DESIGN, GOTHAM: Designed and executed advertising and integrated campaigns across multiple formats for Bank of America, Wells Fargo, Morgan Stanley, Swatch, Godiva, Remy Amerique, Ignite Beauty, Verizon, Polo Retail Web.
- Mentored team of designers and writers to develop content for marketing materials: brochures, logos, direct mail, websites, posters, invitations, decks.
- Led team of designers to make sure projects were produced on brand and on budget.
- Art directed photo shoots.