The idea was to create a unique symbolic Adopt A Shark donation program that no other charity was doing to raise awareness for the plight of sharks. A donor receives a personalized certificate with personalized shark name that is listed on the shark adoption wall, species card, special occasion gift card, plush & die-cut shark sticker all wrapped in blue tissue paper. I designed and produced all the materials including photographing lifestyle and product images for the e-commerce store, creating banners for the website, social media and e-newsletters and creating a strategy for promotion. Since launching these kits in 2016, Shark Angels has sold over 4,000 shark adoptions, grown their species of sharks, added three levels of adoptions and started creating their own shark plush. It’s the best selling and most unique item in the e-commerce store.
CLIENT
Shark Angels, Adopt A Shark program, a non profit dedicated to saving sharks.
RESPONSIBILITIES
Design, Layout, Photography, E-Commerce, Advertising, Social Media, Marketing, Project Management
